What are the benefits of linen feel napkins?
Linen feel napkins provide a cost-effective alternative to traditional linen napkins. They are typically more affordable to purchase and maintain both in terms of upfront cost and removing the requirement for laundering. Unlike linen napkins that require specialised cleaning, ironing and storage, the majority of linen feel napkins can industrially composted after use and a new set of napkins can be used, saving time and effort for your staff.
Linen feel napkins also offer a wide range of customisation options that linen napkins simply cannot. You can personalise with your logo, brand colours or unique designs to reinforce brand identify and create a cohesive visual experience throughout the area. At an ever simpler level, you can quickly swap colours for different occasions such as Christmas, Easter, Mother's Day and New Year so, you can create unique dining experiences at all times of the year.
How can I improve the efficiency and flow of service without compromising on the elegance and sophistication of my table settings?
As British marketing tycoon David Ogilvy stated - "A well-run restaurant takes advantages of every split-second opportunity to speed up service." Whether we like it or not, the first thing we see as a customer when being seated in a restaurant is the tableware, for the simple reason that the food hasn't been served yet. First impressions are important. Table settings set the tone and expectations of a guest's dining experience.
For example, if you walk into a restaurant and see empty tables, it’s likely that it’s been designed with casual dining in mind, and that you will be serving yourself in some way i.e., collecting your own utensils and napkins after ordering from a central point. On the other hand, if you visit a restaurant that has pre-laid tables with premium napkins, table covers, and all the necessary utensils, guests will assume a more upscale dining experience, as everything is available to them in anticipation of what will be served. With a full set table (napkins, cutlery, condiments, etc.), research has shown that guests will assume they should order at least two courses – a subliminal upsell!
Ensure you're selecting products that are not only aesthetically pleasing but functional. You should not have to sacrifice service benefits such as faster table set up and speed of service for something that looks great but hinders your operation. We offer premium products that are solution-oriented and work to benefit you and your business. For example our linen feel napkins offer the same quality you've come to love with traditional linen but, arrive pre-folded, offer a consistent look and uphold your high standards with rich and vivid colours that never fade, providing your guest with a fresh napkin every time.
